Authenticity

Name: Authenticity: What Consumers Really Want
Brand: Harvard Business Review Press
SKU: 9781591391456
Price: 1858.00 INR
Availability: InStock

What Consumers Really Want

by James H. Gilmore, B. Joseph Pine II

Harvard Business Review Press · 2007 · Hardcover

₹1,858

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About this book

Authenticity: What Consumers Really Want is written by James H. Gilmore & B. Joseph Pine II. This hardcover edition from Harvard Business Review Press (2007) has 320 pages.

Its main subjects are Product management, Consumer behavior, Consumers' preferences and Produktmanagement.

About the author: James H. Gilmore (born 1959).