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Cover of Advances in Advertising Research

Advances in Advertising Research

Bridging the Gap between Advertising Academia and Practice

by Martin Eisend

Springer Gabler · 2016

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About this book

Advances in Advertising Research: Bridging the Gap between Advertising Academia and Practice by Martin Eisend is a 315-page book published by Springer Gabler in 2016.

The book deals with Advertising.

Subjects

Book details

ISBN-13
9783658152192
ISBN-10
3658152192
Author
Martin Eisend
Published
2016
Edition
1st ed. 2017
Pages
315
Language
English
Condition
New
See all