The Irrational Consumer
Enrico Trevisan
₹3,903
Consumer Behaviour
A European Outlook
Pearson Education · 2012
₹11,367
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About this book
Consumer Behaviour: A European Outlook by Leon G. Schiffman is a 460-page book published by Pearson Education in 2012.
Its main subjects are Motivation research (Marketing) and Consumer behavior. Places discussed include Europe.
Places
Book details
- ISBN-13
- 9780273736950
- ISBN-10
- 0273736957
- Author
- Leon G. Schiffman
- Publisher
- Pearson Education
- Published
- 2012
- Edition
- 2
- Pages
- 460
- Language
- English
- Condition
- New
- Subject
- Consumer behavior
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