Management Dictionary German-English
Werner Sommer, Hanns-Martin Schoenfeld
₹4,208
Marketing Communication
A Critical Introduction
₹4,336
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From the publisher
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780415230391
- ISBN-10
- 041523039X
- Author
- Richard Varey
- Publisher
- Routledge
- Condition
- New
- Subject
- Management
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