
Marketing Semiotics
Laura R. Oswald
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How to Build Brands, Redefine Markets and Defy Conventions
John Wiley & Sons, Ltd. · 2006
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The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions by John T. Grant is a book published by John Wiley & Sons, Ltd. in 2006.
Its main subjects are Business, Brand name products, Psychological aspects and Social aspects.