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Cover of The Brand Innovation Manifesto

The Brand Innovation Manifesto

How to Build Brands, Redefine Markets and Defy Conventions

by John T. Grant

John Wiley & Sons, Ltd. · 2006

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About this book

The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions by John T. Grant is a book published by John Wiley & Sons, Ltd. in 2006.

Its main subjects are Business, Brand name products, Psychological aspects and Social aspects.

Book details

ISBN-13
9780470029831
ISBN-10
0470029838
Author
John T. Grant
Publisher
John Wiley & Sons, Ltd.
Published
2006
Language
English
Condition
New
Subject
Branding

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