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Capturing Loyalty

How to Measure, Generate, and Profit from Highly Satisfied Customers

by Bennett E. McClellan, John A. Larson

Praeger Publishers Inc · 2017

₹5,572

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About this book

Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers is written by Bennett E. McClellan & John A. Larson. This edition from Praeger Publishers Inc (2017) has 216 pages.

Topics covered include Customer loyalty, Consumer satisfaction, Customer relations and Loyalty.

About the author: John A. Larson (born 1947).

Book details

ISBN-13
9781440856563
ISBN-10
1440856567
Authors
Bennett E. McClellan, John A. Larson
Author dates
John A. Larson (born 1947)
Published
2017
Pages
216
Language
English
Condition
New

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