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How to Measure, Generate, and Profit from Highly Satisfied Customers
by Bennett E. McClellan, John A. Larson
Praeger Publishers Inc · 2017
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Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers is written by Bennett E. McClellan & John A. Larson. This edition from Praeger Publishers Inc (2017) has 216 pages.
Topics covered include Customer loyalty, Consumer satisfaction, Customer relations and Loyalty.
About the author: John A. Larson (born 1947).