
Managing Service Firms
Per Skalen
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A Critical Perspective: 7
by Per Skalen, Martin Fougere, Markus Fellesson
Routledge · 2008 · Hardcover
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Marketing Discourse: A Critical Perspective: 7 by Per Skalen, Martin Fougere & others is a 190-page hardcover edition published by Routledge in 2008. It belongs to the Routledge interpretive marketing research series.
The book deals with Marketing, Diskursanalyse, Marketingforschung and Marketingtheorie.